What is SEO? Search Engine Optimisation.

Search engine optimisation or SEO for short is the process of optimising your website to rank higher on search engines. This makes it easier for the people searching to stumble across your business. Potential customers or clients have a higher chance of finding your business, the higher you rank for a particular search term. How SEO works? SEO is information in the background of your website that tells Google, Bing, Yahoo etc what your business Read more…

Digital Marketing verses Traditional Marketing.

If you have come across this blog then it’s likely that you are aware of the need to market your business. Choosing whether to go down the route of traditional marketing, digital marketing or a mixture of both can cause a headache even for seasoned business owners. With consumer appetites ever changing and the world at people’s fingertips; as technology advances. It is important to ensure that your budget is being spent through the correct Read more…