If you have come across this blog then it’s likely that you are aware of the need to market your business. Choosing whether to go down the route of traditional marketing, digital marketing or a mixture of both can cause a headache even for seasoned business owners. With consumer appetites ever changing and the world at people’s fingertips; as technology advances. It is important to ensure that your budget is being spent through the correct methods; giving you the best return on investment possible. Gaining clarity can give any business a better idea on the most appropriate methods and how they should be applied.
By acknowledging the need for effective marketing the most important part is leveraging the right techniques in order to reach out to the target market. Both traditional and digital marketing methods can cause confusion but it is important to gain a good understanding of the methods available and the pros and cons to each route. Whilst there is still a requirement and need for traditional marketing methods, as a percentage of people don’t use the internet. With most people having access to multiple devices that can access the internet, it’s very clear that you shouldn’t just depend on those.
What is traditional marketing?
Whilst traditional marketing methods have evolved over the years as technologies advance, the way’s in which we market are becoming more technical.
Pro’s
- It’s harder to ignore
- You can do it yourself
- More control over your brand and brand messages
- Its better at reaching certain audiences
- Able to deliver specific offers to specific people
Con’s
- Little interaction
- No control over client journey or timing
- Higher costs
- Limited customisation options
- Cannot be easily updated
- Poor measurment
What is Digital Marketing?
Digital marketing is constantly evolving through technological advances. With more people accessing the internet or using mobile applications each day, its easy to see why digital marketing it continually growing as demand increases.
Pro’s
- Reach larger audiences
- Lower cost
- Measurable results
- More control over sales funnel
- Social currency
- Higher level of customer engagement
Con’s
- Skills and training
- Time consuming
- High competition
- Security and privacy issues
- Complaints are usually public
The key to getting it right with digital marketing or traditional marketing?
Set your business goals, analyse your competition, find out who your target audience are, segment your audience, create a plan on how you are going to target each segment in order to reach your goals.
So once you have created your initial plan, follow it through and make sure it is consistent. However, remember that it is not set in stone and if something is not working or giving you the return on investment you would like then tweak and change as needed.
Speak to an expert
If you are unsure, or don’t have the time to manage your marketing requirements yourself, speak with a marketing expert. Here at Localite Media we offer tailored solutions to meet the needs of your business.